The business case for gender diversity is clear: companies with a balanced women representation in senior management positions are more competitive, innovative, and profitable. According to International Labour Organization (ILO)[1], companies with equal employment opportunity policies and gender-inclusive cultures are 60% more likely to experience enhanced reputation, greater creativity and innovation, and profit increase. At the same time, increasing the representation of women at the senior level and in leadership teams helps businesses be more sustainable, as they tend to give higher priority to environmental and social issues[2].
In the aviation & logistics sectors and within the air cargo industry in particular, we still have very few women at the top, in the boardrooms, speaking at conferences and online events, and even attending these events.
Visibility is key for role models in the public space and the workplace, and women’s distinct and expert voices must be elevated through gender parity. Diverse points of view generate sustainable, innovative solutions, and lead to a change in culture; while visible role models contribute to attract and retain the best talents.
[1] ‘The business case for change’ report published in 2019 by the International Labour Organization (ILO), covering 13,000 firms
[2] ‘Better business, better world’ report published in 2017 by the Business & Sustainable Development Commission
